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“Almost nobody starts a business because they love
marketing, but without it you won’t have a business.
This book may not help you fall in love with marketing, but
it will certainly put you on friendly terms with it. Read
this book and find out how to market your company so that
you never need a job again!”
Barbara J. Winter
Author of Making a Living Without a Job
“The Marketing Toolkit for Growing Businesses
is a key resource for any growing company marketer. And let’s
face it, everyone needs to market these days—from writers
to self-publishers to company presidents. The Marketing
Toolkit gives you the advice you need today to get on
your marketing horse!”
Dan Poynter
Author of The Self-Publishing Manual
“Jay Lipe is a master at taking big company marketing
techniques and translating them into bite-sized chunks that
small business executives can digest, and then put to immediate
use.”
Jim Kobs
Author of Profitable Direct Marketing and a member
of the Direct Marketing Hall of Fame
“Finally—an easy-to-read marketing text
that both experienced and emerging entrepreneurs can understand.
Whether you've been in business 20 years or 20 minutes, whether
you're in technology or Tupperware, The Marketing Toolkit
for Growing Businesses provides immediate impact to elevate
your business to the next level.”
Ron P. Wacks, President
Minnesota Home-Based Entrepreneurs Association
“Every sales person knows that good marketing
makes their job easier. Read this book and learn what the
fundamentals to a good marketing effort are…so you can
sell more.”
Warren Wechsler
Author of The Six Steps to Excellence in Selling
“So many of today’s marketing books deal with
theory. But, The Marketing Toolkit for Growing Businesses
is filled with practical information that teaches you how
things are actually done in the business world. It’s
filled with tips and tricks and will give you a running start
towards developing a marketing program.”
Bob Dewar, Professor
Kellogg Graduate School of Business
“If you’re looking for a street-wise marketing
text for your small business class, look no further than The
Marketing Toolkit for Growing Businesses. It’s filled
with the practical nuts-and-bolts of small business marketing,
and it’s easy to understand.”
John Kratz, Associate Professor
University of Minnesota, Duluth
“Jay has hit the nail on the head. The Marketing
Toolkit for Growing Businesses helps companies of all
sizes plan their marketing goals and strategies. In addition,
you’ll find a host of useful tools to help launch your
marketing initiatives.”
Jeff Prouty
CEO, The Prouty Project
“As the owner of a successful PR firm, I find
my job easier when a strategic marketing plan is in place.
This book helps you get that marketing plan done. Along with
developing a marketing plan, The Marketing Toolkit for
Growing Businesses will also help any small or mid-sized
company understand all that’s involved in implementing
the plan.”
Beth LaBreche
President, LaBreche Murray Public Relations
“As a member of the Society for Marketing Professional
Services (SMPS), I’m always on the lookout for books
to help me better market our integration company. In The
Marketing Toolkit for Growing Businesses, I found a winner.
Although I’ve been in the marketing field for years,
I took away from this book a lot of sound, valuable advice.”
Jerry Gale
VP of Marketing, SPL Integrated Solutions
“In The Marketing Toolkit for Growing Businesses,
you’ll find helpful tips and techniques that can be
implemented tomorrow and move you several steps closer to
the ultimate goal—growth.”
Claudia Wilson
President, Northwestern Incentive Services
"You have written a marketing manual that is both
comprehensive and simple.”
Mike Stadelman, VP—Business Development
Triad Conferences
“I've been marketing and promoting for over 30
years and I just want to tell you what a great book this is.
The Marketing Toolkit for Growing Businesses is articulate
and well-written—and so easy to follow for both professionals
and laypersons alike."
Linda Browne, President
Linda Browne Collaborations
"If you're a small company leader without a marketing
staff, or the head of marketing with direct reports who need
to get up-to-speed, The Marketing Toolkit for Growing
Businesses is a valuable new resource.”
Robert O’Callahan, CFO
Salon Media Group
"If you're seeking high performance ideas for marketing
your business, The Marketing Toolkit for Growing Businesses
is a new marketing resource full of proven and effective tips,
techniques, and strategies for success.”
Gayle A. Davis, PH.D,
Author of High Performance Thinking For Business, Sports,
And Life
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