|
“When you are done reading Jay’s book you
will feel like you have just completed a graduate course in
marketing without having to attend class. Jay doesn’t
just 'tell' you about marketing, he presents real-life stories
of successes and failures that make it clear there is a way
to correctly market your goods and services and a way to quickly
put yourself out of business.
Jay gets a gold star for his insistence on a marketing
plan, but adds absolutely fabulous tools that make the task
of building a marketing plan into just one simple step in
your reach for success. There’s even a chapter integrating
the Internet into your overall marketing plan.
One of the better books I have read on the subject of
marketing! Buy it!"
Paul Tulenko
Syndicated Columnist
“The Marketing Toolkit For Growing Business:
Tips, Techniques And Tools To Improve Your Marketing by
Jay B. Lipe is a step-by-step guided tour through the basic
essentials of developing a successful marketing process regardless
of the product or service being offered in local, regional,
national, or international marketplace of commerce.
The Marketing Toolkit For Growing Businesses is ideal
for the novice entrepreneur, and has much of value to offer
even the more experienced businessman or businesswoman."
Midwest Book Review
“The Marketing Toolkit for Growing Businesses
is a good place to begin if you are unfamiliar with marketing,
providing a wealth of tips and techniques to ensure one's
plan gets implemented. It comes with a glossary of more than
200 marketing terms and their definitions.”
Bookviews
“As a marketing consultant and author of several
books for entrepreneurs and professionals, I expected this
volume to be similar to many other marketing books. It's not.
Not only is it focused on existing rather than new businesses,
it concentrates on planning and strategy, which receive little
attention in other books. Full of checklists, charts and truly
helpful explanations, it will aid you in creating and tweaking
a reasonable, effective and comprehensive marketing program
that grows your business.”
Marcia Yudkin
Marketing Author & Consultant
|
