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1) So, What Exactly is Marketing?
2) The Top 12 Marketing Mistakes Growing Businesses Make
3) Getting the 4-1-1: How to Assess Your Company’s Marketing
4) Outside the Four Walls; Researching your Market for Valuable
Information
5) 6 Reasons Every Company Needs a Marketing Plan
6) Your Business Vision & Goals; Keeping Your Eyes on
the Prize
7) How to Identify Your Marketing Problems
8) Targeting: Which Prospects are Right for You?
9) Marketing Strategies; The Key Thrusts of Your Plan
10) How to Develop Marketing Tactics that Drive Your Business
Forward
11) Timelines & Budgets; Two Powerful Controllers for
Your Marketing Effort
12) Keys to Successfully Implementing Your Marketing Projects
13) Marketing Metrics; Keeping Your Finger on the Pulse
14) The Keys to Branding your Company
15) 12 Tips to Help You Write Better Copy
16) Secrets to Search Engine Positioning
17) How to Market Your Company During a Recession
18) Glossary
19) Resources Listing
20) Sample Marketing Plan
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