The Top 10 Marketing
Tools for Small Business
by Jay B. Lipe
Drawn from The Marketing Toolkit for Growing Businesses
How
To Gain Confidence in your Marketing
by Jay B. Lipe
When I started my marketing firm in 1994, I decided to send
out a press release to the local media. Over the next 2 weeks,
I wrote and rewrote this release until I was sure it would
get picked up in the local papers. By this stage, my inner
voice was chanting "This will work! This will work!"
How
to Use Testimonials in Your Business (Adobe Acrobat .pdf
File)
By Jay B. Lipe
What's one very effective way to convert prospects into first-time
buyers? Testimonials from satisfied customers. But how do
you go about collecting them? And what should they say? Here
are some tips and techniques on using testimonials in your
marketing effort…
Branding
Checklist (Adobe Acrobat .pdf File)
By Jay B. Lipe
There's a heightened interest in branding these days. For
small businesses, it can be one of the most important marketing
programs of all. As you launch (or relaunch) a branding campaign,
take a look through these strategic marketing questions and
see if your brand meets them.
Bouncing;
The Right Way to Market Your Company
By Jay B. Lipe
You get bounced from a bar. You get bounced from line. Most
of us don't associate good things with bouncing. But as a
marketer, you'll find great benefit in bouncing your prospects.
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