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This new marketing book is essential reading for both entrepreneurs
and small business professionals. Filled with charts, checklists
and easy-to-use tools, this book is a marketing guide that
walks you through the step-by-step process needed to increase
sales and grow your business into a success.
The Marketing Toolkit for Growing Businesses covers a wide
variety of marketing techniques and tools including marketing
plans, branding how-tos, copywriting secrets, marketing strategies,
search engine basics, cheap marketing research techniques,
marketing metrics—17 chapters in all.
It also features a glossary with over 200 marketing terms
and their definitions, a sample marketing plan and a recommended
resources section that is filled with follow-up resources.
Quite simply, it’s a must-read for any company wanting
to get its marketing house in order.
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